Brand Development · Representation · Consulting

Priscilla Baldin

Brand development, representation and consulting specialist with 15+ years of expertise in luxury furniture and design across North America.

15+
Years experience
Brand
Development
3
Languages

About me

Where Italian craftsmanship
meets North American markets

Sales leader with 15+ years of experience in luxury furniture and design, specializing in multi-location management, wholesale distribution, and revenue growth across North America.

Proven track record of building and inspiring high-performing teams, driving double- and triple-digit sales gains, and delivering disciplined operational and financial results.

Offering brand development, brand representation in North America, and strategic consulting — I connect exceptional Italian and European design with the clients and markets that bring it to life.

Brand Development Brand Representation Wholesale Distribution Trade / A&D Team Leadership P&L Management Market Expansion Fluent EN · PT · ES
Core expertise
Brand Development
North America Representation
Wholesale / B2B Sales
Market Expansion
P&L / Operations
Languages
English · Portuguese · Spanish
Email

What I offer

Services & expertise

01

Brand Development

Building and growing luxury furniture and design brands in North America — from positioning and storytelling to dealer strategy and market presence.

02

Brand Representation

Acting as your brand's voice in North America — managing relationships, representing at trade shows, and ensuring consistent brand standards across all touchpoints.

03

Strategic Consulting

Expert consulting for Italian and European luxury brands looking to enter or scale in the North American market — positioning, partnerships, and channel development.

04

Wholesale & Dealer Management

Building and managing high-performing dealer and B2B networks, ensuring brand standards, product adoption, and long-term partnerships across North America.

05

Market Expansion

Identifying and activating new markets through strategic dealer openings, brand positioning initiatives, and competitive landscape analysis across the US and Canada.

06

Training & Development

Designing and delivering sales training, product launch programs, and brand storytelling workshops to elevate dealer performance and client experience.

Career highlights

Experience

B&B Italia · North America

Area Manager

Managing 40 key wholesale accounts across North America, driving revenue growth through strategic business development and premium dealer engagement. Executing sales strategy, market expansion, and brand positioning to deliver commercial excellence.

Edra · North America

Area Manager

Built and managed key dealer and B2B relationships across the US and Canada through strategic business development and market expansion. Led market analysis, sales strategy, forecasting, and competitive positioning to capitalize on growth opportunities.

Luminaire · Coral Gables, FL

Showroom Manager

Managed showroom operations generating $10M+ in annual revenue through strategic selling and high-touch client relationship management. Led, trained, and developed a team of 14, expanding designer and architect partnerships to drive high-value project-based sales.

$10M+ annual revenue
Luxury Living / Fendi Casa · Miami, NY, LA

Sales & Operations Manager

Increased sales by 36% in six months through customer engagement initiatives and optimized store operations. Managed multi-location retail, partnering with high-profile clients, designers, and architects to secure large-scale projects.

+36% sales in 6 months
Adriana Hoyos · USA & Caribbean

Managing Director

Led wholesale and retail operations across luxury furniture showrooms, delivering 20% annual sales growth. Directed budgeting, P&L oversight, and cost control, reducing operational expenses by 18% while improving efficiency.

Kartell · East Coast, Canada & Puerto Rico

Regional Sales Manager

Managed 88 wholesale accounts, driving sales growth and expanding market reach across the East Coast, Canada, and Puerto Rico. Oversaw flagship showroom operations and delivered dealer sales training and product education.

88 wholesale accounts

Let's work together

Whether you're a luxury brand looking to grow in North America, or exploring a partnership — I'd love to connect.